Using Social Media To Highlight The Campus Personality

Melissa Z Woo, Vice Provost- IS & CIO, University of Oregon
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Melissa Z Woo, Vice Provost- IS & CIO, University of Oregon

Melissa Z Woo, Vice Provost- IS & CIO, University of Oregon

Technology Trends Impacting the Education Sector Cloud:
As we offload more services to the cloud, it will allow our campus and higher education in general to focus on providing services that can have the greatest direct impact to our students.

We shouldn't be using our personnel resources on providing commodity services that aren't directly part of higher education's core mission. Instead, we should be focusing our local talent on services that aren't easily found elsewhere and that provide both value and competitive differentiation to our campus. Shifting to cloud services will allow us to reallocate scarce resources away from back room activities and provide more direct support to those we serve - our students.

Greater adoption of cloud services will have a profound effect on our campus IT professionals. As we shift towards moving more services off site, there will be a corresponding shift in the knowledge, skills and abilities that our IT professionals need. Instead of spending time implementing and maintaining applications and infrastructure, IT professionals will increasingly be moving into the role of business analysts who will work with our students, faculty, and staff to facilitate the best use of various technology from multiple sources to support the campus mission. In anticipation of this change, we are beginning to provide professional development and training opportunities for our IT professionals that will prepare them for the future. We are currently providing opportunities to improve communications skills, and learn the tenets of IT service management to improve customer satisfaction. Moving forward, we plan to provide training in project management, vendor management, requirements management, and other business analysis skills. Through a re imagining of the IT professional's role, we believe that we will be creating greater opportunities for our campus community to harness technology towards improved learning for our students and facilitate greater innovation in research and scholarship.

Social:
As #8 on Student Advisory list of the Top 100 Social Media Colleges (http://www.studentadvisor.com/top-100-socialmedia- colleges), the University of Oregon demonstrates the increasing power of social media for conveying a campus' personality to the rest of the world. The massive adoption of social media means that we have to ensure that we utilize it as a means of communicating or risk being left behind. With greater competition for prospective students, we are utilizing social media in our recruitment efforts as well as in making sure our campus' brand is broadly communicated through the use of multiple social media avenue, such as Twitter, Facebook, LinkedIn, and YouTube. Additionally, some of our faculty are experimenting with use of social media in their courses in the hope of increasing student engagement. Whether you consider social media to be a boon to open communications or additional flotsam in a massive sea of communications, it's here to stay and necessary to higher education.

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