Graduway: Building Schools a Virtual Network of Ambassadors, Mentors, and Donors
Not only did the shift to digital allows institutions to adapt, for many, it has also been an opportunity to thrive. Digital tools have allowed schools to scale their impact, create new workflows and collaborations, and be more efficient with resources, ultimately saving time and money. By rethinking people, processes, and technology, institutions redirect their focus to break down the silos and establish better collaboration between students, alumni, and donors through digital technologies.
Established to help educational institutions make the transition to digital by building communities who are ‘willing to help’ is Graduway. This leading education technology company specializes in assisting institutions in bringing social and professional value to constituents' lives and providing them an opportunity to give back in a meaningful way. "We empower educational institutions to unleash the power of their network," says Daniel Cohen, the CEO and Co-Founder of Graduway. "We enable them to build, cultivate, and leverage their network of supporters that can engage students, alumni, and donors alike." This helps institutions provide their students with access to a virtual community willing to assist them with career guidance, keep alumni engaged, and cultivate donors. In a nutshell, it offers constituents a collaborative, virtual pathway to connections, opportunities, and professional success.
Fostering a Three-in-One Network
What spurred the inception of Graduway is Dr. Marcel Cohen’s—its chairman—passion for empowering schools to help their constituents draw a successful career path. The idea to establish the company had taken root in his mind back in 2009 when Dr. Marcel was working for a London-based MBA program. Dedicated to granting distance learning students with access to career opportunities, he launched a website that gave recruiters direct access to a database of MBA graduates’ resumes with his son and CEO and co-founder, Daniel. In the years that followed, the duo identified the value networking can provide in career development and redefined their business model to build a robust student- and alumni-networking platform in 2013 and established Graduway.
“We are founded with a mission to help institutions engage throughout the whole lifecycle—from prospective student to alumni to donor—and provide access to a willing network offering career guidance and opportunity," says Daniel. Adhering close to its goal, the company has now become a tech behemoth that supports alumni, career, and donor networks with over 2,000 clients across 40 countries. What makes Graduway unique is its unrivaled ability to integrate students, alumni, and donors in a single network instead of treating them as three siloed departments that work in parallel.
We are founded with a mission to help institutions engage throughout the whole lifecycle—from prospective student to donor—and provide access to a willing network offering career guidance and opportunity
Unleashing the Power of Their Network
Graduway empowers educational institutions to leverage the power of their network of supporters in a way that adds value to their constituents’ careers. Students can obtain an exceptional opportunity to drive their career toward success as they are getting connected with a community that is willing to help, mentor, give career advice, make introductions, and answer their questions. Unlike other social media platforms, Graduway enables them to gain value from the network by having access to people who can assist them in making the right decision—be it choosing the school, succeeding in academics, or building a career.
Alumni can establish uninterrupted engagement with the virtual community that carves the way for their career development by engaging with their exclusive institutional network. By having access to the network, they can unleash several opportunities—professional, business, and social—helping them build a successful career. By providing them access to a business directory within the community, the company also allows alumni to promote their businesses or collaborate with other alumni businesses. For donors, it helps cultivate relationships and provides them opportunities to leverage those in a meaningful manner. In addition, Graduway provides crowdfunding opportunities while allowing them to find out projects that they wanted to get involved in a gamified way.
A Solution Suite that Drives Success
Graduway also develops a suite of robust software solutions to provide students, alumni, and donors access to the network and enjoy the promised benefits. With its powerful virtual mentoring solution, GradCareers, the company enables students to avail virtual mentoring programs at scale by nurturing 1000s of relationships at a time.
With Graduway’s GradEngage, a simple-to-use video-first platform, alumni can attain an online networking experience with a personalized feed and a directory to engage with their peers and virtual events. The solution also serves as a dedicated space to help alumni highlight their businesses, receive professional development advice, and promote their business. Additionally, the company offers digital fundraising tools to support educational institutions’ fundraising initiatives for their community. “Clients can utilize campaign pages to rally donors around the causes that mean most to them and set challenges to drive healthy competition using heat maps, giving thermometers, leader boards, matching funds, and more,” adds Cohen. With such a powerful suite of solutions, the company serves as the go-to partner for most educational institutions to help optimize their shift to digital across the institution.
Spearheading Innovation for a Better Future
Graduway stands ahead of the competition with its unique multiple-product approach and boasts an impressive lineup of customers from leading institutions, including Columbia University, Boston University, Wisconsin University, University of Pittsburgh, Rutgers University, and the University of Florida. Unlike its competitors, who focus on individual products, the company supports all constituents by understanding that they all are the core facets of the same cycle. “Identifying the growing demand for virtual engagements and video conferencing, we have designed our solutions as a video-first platform to support the entire institution with a way to build communities with more ambassadors, more mentors, and more donors,” mentions Daniel. This dedication to lead the industry and support a sea of new customers had helped it grow globally, with offices now in Seattle, U.S., London, U.K., and Tel Aviv, Israel. As such, the company provides 24/7 multilingual support to their customers.
Having a progressive growth trajectory since its inception, Graduway is drawing a comprehensive roadmap to continue its voyage toward success through more acquisitions. The company has plans to expand its footprints into admissions, enrollment, and other verticals while doubling its investments in enhancing their existing capabilities. “We will always be there at the forefront to help educational institutions optimize their engagements with constituents when it comes to building their community of supporters. Aligning well with that philosophy, we are developing new products that can create a massive difference in the way they operate,” concludes Daniel.